Retro Travel Posters: A Look Into Vintage-Style Travel Posters

retro travel posters - Eumundi market

In last month’s blog I shared with you my artist’s process of creating custom retro travel posters as a visual artform for the iconic Original Eumundi Markets.
I’m proud to have completed the final art posted here on my blog. It was well received by market management and visitors during the markets travel poster launch last weekend.
I dropped by the market just a few days after the launch for a catch up with management and to purchase a travel poster for myself.
I loved the vibrancy of the physical poster, and what a great management crew to hang out with!
Interestingly, during our conversation, they brought to my attention that this was the first travel poster artwork they have had created for the Eumundi Market to help promote Eumundi and the market.
It got me thinking about how powerful a tool a travel poster could be to promote an organisation like this!
So, here is my perspective on retro travel posters and the possible benefits for a town like Eumundi and its iconic market.
Eumundi Markets, located in the town of Eumundi, Queensland, is a vibrant and colourful market that is famous for its handmade crafts, fresh produce, and delicious food.
The market has been in operation since 1979 and has grown to become one of the most popular tourist destinations in the Sunshine Coast region.
One of the key ways the travel poster can promote the market is by capturing the spirit and atmosphere of the market town in a visually appealing way.
The Eumundi Market travel poster I created is illustrated in a retro or vintage-inspired style, which harks back to the early days of travel poster art.
The poster features some bold and bright colours, playful fonts, and a whimsical illustration that all capture the fun and lively atmosphere of the market town.
The poster highlights the unique features and offerings of the market, such as handmade crafts, and fresh produce.
One of the key strengths of retro travel posters is the ability to evoke a sense of nostalgia and romance. I wanted to create this in the art.
The poster features an illustration of a happy couple strolling through the market, and families enjoying a day out together.
By evoking a sense of nostalgia for simpler times, a travel poster can tap into people’s desire for authentic and meaningful experiences, and encourage them to visit the market for themselves.
Another key strength of the Eumundi Markets travel poster is the ability to showcase the natural beauty of the Sunshine Coast hinterland region.
The poster features an illustration of the lush hinterland greenery, fig trees and heritage buildings that tell a story.
By highlighting the natural beauty and history of the area, the poster not only promotes the market itself, but also encourages visitors to explore the wider region and take in its natural wonders and history.
In addition to the visual appeal, the Eumundi Market travel poster is also versatile. The poster can be used in a variety of ways to promote the market, from being displayed in local businesses to being shared on social media.
The poster is designed to be visually appealing and shareable, making it an effective tool for spreading the word about the market and attracting new visitors.
The Eumundi Market travel poster also conveys the values and ethos of the market. The market is known for their focus on handmade and locally sourced products, and this is reflected in the poster.
The poster features illustrations of artisans and craftspeople at work, a representation of the handmade goods that can be found at the market, highlighting the markets’ commitment to supporting local farmers and producers.
Finally, the Eumundi Market travel poster creates a sense of community and connection. The market is a popular gathering place for locals and visitors alike, and the poster helps to reinforce this sense of community.
By featuring an image of people enjoying the market and interacting with one another, the poster creates a sense of belonging and encourages people to become a part of the Eumundi Market community.
I hope that The Original Eumundi Market travel poster becomes a key tool for promoting the market and attracting new visitors.
The vintage style, focus on handmade and locally sourced products, and ability to evoke nostalgia and romance make it a great way to communicate the unique features and values of the market and town.
By using a travel poster to spread the word about the market, the Eumundi Market will remain a beloved destination for locals and tourists alike, and a shining example of the power of visual marketing when visitors leave with a poster in hand.
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Alex Mileham